Unified Planning Work Program Includes $1.2M for Local Sponsors to Conduct Concept-level Transportation Planning Work

The Genesee Transportation Council (GTC) adopted the 2023-2024 operating plan and annual budget known as Unified Planning Work Program (UPWP.) It lists the federally funded transportation planning activities that GTC, its member agencies, and other municipalities in the 9-county Genesee-Finger Lakes Region surrounding Rochester, NY, will advance during this fiscal year. Activities include specific planning projects and ongoing tasks that reflect the vision of the Long Range Transportation Plan 2045 (LRTP.)   This year, the UPWP includes nearly $1.2 million of federal highway and transit planning funds to support local municipalities to conduct concept-level planning work. These projects and studies will advance plans for physical improvements to transportation systems, evaluate transportation services and programs, or integrate transportation needs with land use.


New project highlights for the 2023-2024 fiscal year include:


Task 5531 - Americans with Disabilities Act (ADA) Right-of-Way Transition Plan
Description: The City of Rochester will pursue a planning study aimed at improving access and mobility for people who travel along sidewalks and curb ramps, bus stops, or access intersections by foot or personal mobility device. Developing a Transition Plan to bring pedestrian facilities within the right-of-way, into compliance with the Americans with Disabilities Act (ADA) will help direct resources to the most-needed areas within the city. The planning study will build upon on-going efforts as part of the City of Rochester Active Transportation Master Plan.

Task 6533 - Joseph Avenue ArtWalk Master Plan
Description: The City of Rochester will pursue a planning study aimed at improving the transportation environment along the Joseph Avenue corridor between Clifford Avenue and Norton Street. The master plan will promote safe, access to a range of travel options while introducing an ArtWalk concept to establish a healthy sense of place to support ongoing artistic, neighborhood initiatives that are sparking investments along the corridor. The plan will incorporate recommendations from the City of Rochester Active Transportation Master Plan align with the ongoing tree planting initiative.

Task 6535 - Genesee Riverway Trail Completion Study 
Description: The City of Rochester will develop a plan to create a continuous eight-mile Genesee Riverway Trail with intentions to connect to other paths and projects such as ROC the Riverway, High Falls State Park, and the Inner Loop North Transportation Project, creating a robust and appealing trail network.

Task 7707 - Inner Loop North Mobility and Development Strategy
Description: The City of Rochester will pursue a planning strategy aimed at deliberately aligning land use and the built environment with transportation facilities resulting in a resilient, sustainable, and well-designed Inner Loop North corridor. A corridor that promotes all modes of travel with a mix of land uses will leverage connections to nearby existing and future community initiatives.

Task 7801 - Village of Fairport Zoning Code Update
Description: The Village of Fairport will update its zoning code to emphasize multimodal and non-motorized transportation options to promote walkability, improve traffic circulation, safety, and the character of the village which will expand opportunities for not only travel, but economic development and housing

Task 8534 - Origin & Destination Study
Description: Rochester Genesee Regional Transportation Authority (RGRTA) will perform a comprehensive origin and destination study to collect insights into the transit market to help understand demographics and travel behaviors of riders who use the public transportation system. The study will analyze where riders begin and end trips, timing, and trip intentions to recommend data-supported transit service adjustments following the recent redesign of fixed routes and the creation of on-demand zones, dubbed Reimagine RTS.

Task 8753 - Town of Rush Pedestrian/ Bicycle Safety & Connectivity Plan
Description: The Town of Rush is pursuing a Pedestrian/Bicycle Safety and Connectivity Plan aimed at identifying specific recommendations that will improve safety for vulnerable users. Concepts will encourage more residents and visitors to walk or bike to various destinations in the Town despite the busy commuter roadways traversing the community.

View all UPWP Planning Projects for 2023-2024.



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Interested in getting your transportation planning idea funded in the next UPWP? Have a transportation planning need, but you’re not sure what the next step is? GTC is here to help. Sign up to receive email notifications regarding future UPWP funding opportunities or send an email message to GTCUPWP@publicinput.com or contact Jody Binnix at 585-232-6240 x218.