Welcome to The Point (El Punto)

A resilient, vibrant, and culturally rich neighborhood in Salem, MA The Point—also known as El Punto—is one of Salem’s

most dynamic and diverse neighborhoods. Located just south of downtown, it has long served as a welcoming home for

new immigrants and families seeking opportunity, community, and connection. Today, The Point is a proud, majority

Latine/x neighborhood where over half of the residents identify as Latine/x and nearly a quarter speak Spanish at home.

 

A Community of Strength and Identity

The Point is known for its strong social bonds, cultural vibrancy, and deep-rooted community pride. It is home to:

  • Locally owned businesses
  • Active community organizations
  • Affordable housing
  • A rich cultural identity that reflects generations of resilience and creativity

 

Environmental Justice and Climate Resilience

Despite its many strengths, The Point faces significant challenges. It is designated as an Environmental Justice

and Disadvantaged Community by both the Commonwealth of Massachusetts and the federal Climate and Economic

Justice Screening Tool (CEJST). Residents are more vulnerable to the impacts of climate change, including:

  • Flooding
  • Extreme heat
  • Poor air quality
  • Housing insecurity

The built environment in The Point is especially susceptible to urban heat island effects and stormwater flooding.

Many residents are renters, and a majority are considered housing cost-burdened. Language isolation and limited economic

opportunity further compound these challenges.

 

Community-Driven Priorities

Residents and community leaders have identified key priorities for improving quality of life in The Point:

A Vision for the Future

The City of Salem and its partners are committed to supporting The Point through inclusive planning, investment, and action.

Over the past decade, efforts have included:

  • Renovating and building affordable housing
  • Supporting small businesses and workforce training
  • Enhancing parks, sidewalks, lighting, and green spaces
  • Expanding social services and public health outreach

 

As climate change continues to pose serious risks, The Point is at the forefront of Salem’s resilience planning.

The neighborhood’s unique assets—its people, culture, and community spirit—form the foundation for building a safer, healthier,

and more equitable future.